A Slice of AnnyWorld:
Imagine that you’ve decided to become a doctor. You’re good in school and work hard, but your parents tell you it’ll never happen because they can’t afford the education you need. One day a strange man shows up and tells your parents that he’ll make you a doctor. All you have to do is work for a few hours after school on his boat. You’re terrified to leave your family, but they tell you it’s for your own good. And you really want to be a doctor!
You wake up your first morning with the man scared, but also excited about your future. Instead of taking you to school, the man puts you on his boat. Day after day, you do back breaking work in the sun, wondering when school will start. It never does. The man lied to your parents. He bought you for cheap so you could be his slave. Oh, and you’re only eight years old.
This is not the beginning of my latest novel, but rather a daily occurrence in Ghana.
Surprised? So was my friend Lori Dillon when an Oprah show profiled the Right To Be Free Organization (RTBF) that both rescues these kids, and prevents more kids from becoming enslaved.
In response, Lori founded the U.S. branch of Right To Be Free, and started to encounter a struggle of her own. Namely, how do you get the rest of us to care enough to donate to your cause? Especially when there are so many causes that hit closer to home?
For Lori it meant figuring out a way to get the rest of us to walk a mile in a young Ghanian slave’s feet. (Many of them don’t have shoes.) To do this, she had to get creative. First off believing that she had to use “imagery to convey truth,” Lori, along with her fifteen year old daughter, went to Ghana to film a rescue mission. The film tugs at heartstrings to be sure, but sometimes that isn’t enough to stir action.
Sometimes you need to take a cue from branding land and come up with a clever and catchy campaign. Thus the 5 For Freedom Campaign was born.
Give $5, tell 5 friends, which these days takes 5 seconds, and that’s it.
But it’s not really it. Because Lori knows that she has to keep coming up with new, and even more creative ways to keep our hearts and wallets open.
Which leads me to my big question…how have you used your imagination to further a cause you believe in?
And if you’ve any innovative ideas of your own that can help Lori further Right To Be Free, please respond to this email or post them on my Facebook page!
Then sit back and imagine the smile on the face of the next child RTBF saves!
Posted in Imagination, Inspired Creativity, Thinking Outside The Box by anny with 1 comment.